A Google employee sets up food samples from Milwaukee-area restaurants at Monday’s “Wisconsin Get Your Business Online” program launch at the Pritzlaff Building, 143 E. St Paul Ave., Milwaukee. (Photos by Caley Clinton)
The Google Places icon sits outside the Pritzlaff Building on Monday in Milwaukee. The tech company is in town Monday and Tuesday to encourage business owners to develop an online presence.
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It amazes me that there are still businesses out there with no online presence.
As someone who came of age during the Internet boom, I clearly remember my own shift away from using the physical Yellow Pages to searching online directories, and now, just Googling anything and everything.
So, when I type a company into Google and no hits come back, it’s irritating and surprising. It’s 2011, after all — aren’t we all online regularly by now?
In the relatively old-school world of contracting, however, it seems the answer in some sectors is still “no.” Especially with smaller contractors, I’ve found plenty where, when I go online to find contact information, there’s nothing there.
Andy Berndt, vice president of Google’s Creative Lab, thinks he knows why. Berndt, a Whitefish Bay native, was back in town Monday (proudly rocking a Milwaukee Brewers shirt) for a Google event at the Pritzlaff Building in downtown Milwaukee.
“I think some of the businesses that are not online maybe tried it once and had a bad experience or believe it will be expensive to develop a Web presence,” Berndt said. “That’s why we’re making an emphasis to get out in communities and connect directly with people.”
The tech company’s “Wisconsin Get Your Business Online” program launch (which runs through Tuesday at the Pritzlaff) offers companies a chance to set up a free (for one year, after that it will cost $4.99 a month to keep the basic site up) website for their business, with the help of Google’s tech crews.
If a website seems overwhelming, one of the company’s most basic services, Google Places, will at least get your company’s name, contact info and some other basic details online for potential customers to find. The company has a whole team of Google techies around Monday and Tuesday to help set that up, as well.
Milwaukee County Executive Chris Abele, who attended Monday’s launch, said he hoped the Google program would encourage businesses to step into the online marketplace.
“It can seem intimidating, and people may be afraid to ask for help,” he said, “but there are a lot of options out there. Venues like this help.”


Mon, Oct 3, 2011
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