James Durham spent four months developing a free database that has no guarantee of making money.
But he’s confident that his Madison stone supply and custom fabrication company, Quarra Stone Co. LLC, will land more customers as a result of the catalog of Leadership in Energy and Environmental Design-qualified quarries in the United States, Mexico and Canada.
“When we can provide that info, we’re indispensable,” Durham said. “We service the hell out of (potential customers).”
Three interns spent months calling quarries across North America to compile the information, Durham said.
The database will help contractors find LEED-qualified stone and quarries for projects. LEED guidelines award one point toward certification for builders that use dimensional stone quarried within 500 miles of construction.
“A lot of what we do is provide information,” Durham said. “They’re trusting us to be exhaustive.”
The database typically will come in handy during the design stage of a project, he said, letting Quarra get in early as a potential supplier.
“By the time they’ve figured out what they’re going to use through the help of our database,” Durham said, “we’re so entrenched in the process, it just makes sense to have us provide stone.”