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Milwaukee plans to assess city’s image

MILWAUKEE (AP) — Milwaukee is creating a task force to assess the city’s image.

Milwaukee Alderman Terry Witkowski said respondents to a recent study failed to answer questions about Milwaukee’s image and that could be because they have no perception of Wisconsin’s largest city.

He said people often think Milwaukee is in Minnesota.

So, 24 members, including the mayor and representatives from the Milwaukee airport and visitor and conventions bureau, will spend the next year looking at the city’s image.

Witkowski said he wants them to come up with a common image that can be used in all marketing materials relating to the city. He also wants the group to come up monitoring plans for the promotion of the city and decide who should fund those efforts.

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