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Milwaukee arena to be named for UWM Panthers

Mike Barutha (left) and Nick Devoe of Lemberg Electric Co. Inc., Brookfield, remove a portion of an old message sign outside U.S. Cellular Arena in Milwaukee. The sign, part of which is shown still standing in the background, was targeted for replacement by a more efficient light-emitting diode sign. (Photo by Dustin Safranek)

A crew with Lemberg Electric Co. Inc. removes a portion of an old message sign outside U.S. Cellular Arena in Milwaukee in 2010. The arena in downtown Milwaukee will be renamed the UW-Milwaukee Panther Arena in a new 10-year deal announced Thursday. (File photo by Dustin Safranek)

MILWAUKEE (AP) — The former U.S. Cellular Arena in downtown Milwaukee will be renamed the UW-Milwaukee Panther Arena.

The University of Wisconsin-Milwaukee and the Wisconsin Center District announced a new 10-year partnership on Thursday. The deal gives the school the right to host major concerts and other programming at the arena.

The Milwaukee Journal Sentinel reports the value of the new UWM deal is $3.4 million over 10 years. UWM funding will come from nonacademic program revenue and UWM Foundation resources.

U.S. Cellular ended its naming rights agreement with the district on May 31.

In addition to the UWM men’s basketball team, the 12,700-seat arena is also home to the Major Arena Soccer League’s Milwaukee Wave and the Brewcity Bruisers roller derby team.

Information from: Milwaukee Journal Sentinel, http://www.jsonline.com

Copyright 2019 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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