Gov. Scott Walker and the Republicans rode to victory in the Nov. 4 elections because they got more votes. Period.
Redistricting may have produced fewer competitive districts. But unlike 2012, when the GOP won big despite getting fewer overall votes, this time the party maintained its 5-3 edge in Congress and tightened its control of both legislative houses by dominating turnout.
But money and redistricting did play a huge, perhaps decisive, role. How huge? Consider the state’s races for Congress.
In the two-year spending cycle that began Jan. 1, 2013, Wisconsin’s House candidates raised $21.4 million, a new record. And that was just as of Oct. 15, with nearly three weeks to go.
None of the state’s eight congressional districts was considered competitive, and all were won by double-digit margins. The seven incumbents, all re-elected, were awash in cash, whether they needed it or not.
In the costliest contest, GOP Rep. Paul Ryan had raised $8.8 million and spent $7.3 million. His Democratic challenger, Rob Zerban, raised and spent less than $700,000. Ryan won easily.
In the one open seat, Republican victor Glenn Grothman had a four-fold cash advantage, $881,000 to $218,000, over Democrat Mark Harris. Grothman won easily.
In Wisconsin’s marquee race for governor, Republican incumbent Scott Walker’s campaign raised about $26 million from the time Democrat Mary Burke entered the race in October 2013. Burke’s campaign raised about $16 million.
Walker and Burke each were buoyed by about $12 million in TV ads in the campaign’s final stretch, according to what appear to be conservative estimates by the nonpartisan Center for Public Integrity. The candidates’ campaigns accounted for more than 60 percent of those sums.
But in the ad wars for state attorney general, the candidates were overshadowed by outside groups, according to CPI. The lobby group Wisconsin Manufacturers & Commerce ran an estimated $1.5 million in issue ads backing Republican Brad Schimel, the victor, who aired about $250,000 in ads. Democrat Susan Happ’s supporters ran an estimated $700,000 in ads, compared with her $450,000.
In a key state Senate race, Republican Roger Roth and his supporters aired about $500,000 in ads, twice as much as for his rival, Democrat Penny Bernard Schaber. The First Amendment Alliance Educational Fund, a national conservative political group, led the spending with about $200,000 in anti-Schaber ads. Roth won.
The election unseated three Assembly Democrats, including Mandy Wright of Wausau. Wright lost to GOP challenger Dave Heaton by a mere 86 votes in unofficial results.
Through July 28, Wright had reportedly raised about $74,000, three times as much as Heaton. So was that a case in which a challenger won despite being dramatically outspent? Not quite.
Records show that legislative Republicans and others funneled tens of thousands of dollars into Heaton’s coffers in the campaign’s final weeks, pushing his total past $100,000. And an outside group that supports public money for private schools invested another $148,000 attacking Wright and backing Heaton.
Did money decide that or any other race? Of course not. Voters did. But money was not irrelevant.