Stephenson helps companies make most of technology

By: Melody Finnemore March 30, 2021 8:29 am

Erin Stephenson –
DOZR

Before helping to found DOZR in Kitchener, Ontario, six years ago, Erin Stephenson found herself running a family-owned landscape construction business.

It was expanding rapidly and experiencing some growing pains, particularly when it came to underused equipment.

“Equipment rentals was one of the solutions we started exploring, and quickly realized that there was a better way for contractors to source rentals,” she said. “As we started working on improving the rental experience for contractors, we began to identify other roadblocks and challenges within the equipment rental industry revolving around digitization.”

Stephenson’s experiences with construction and technology have given her an unusual perspective on these industries and the opportunities presented by technology. As an example, WebStores Powered by DOZR is a white-labeled software that can bring e-commerce to rental companies of all sizes.

“WebStores is an approachable solution for rental companies looking to digitize their businesses. We are also constantly working with our renters to create the most seamless rental experience possible for contractors who are searching for equipment,” said Stephenson, chief operating officer of DOZR.

Stephenson said her favorite part of her job is that it lets her work with a team of “amazing, brilliant and hard-working” people who share her desire to solve problems.

“Another big part of what I love about what I do at DOZR is helping to solve challenges within the rental industry. I love working with our customers, hearing their stories and then brainstorming with the DOZR team about what solutions we could possibly come up with to solve their business problems,” she said.

Stephenson advises other young people try to learn what it is exactly that they love and then learn all they can about it.

“Become an expert in what you love and trust your knowledge,” she said. “No one knows everything, but we can do our best to learn as much as we can.”