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Gold Medal Lofts

The Gold Medal Lofts project found a new use for the historic former Gold Medal Furniture factory in Racine’s uptown neighborhood.

The original company made cots for the military and director chairs for Hollywood. Now the buildings are home to a 77-unit, mixed-income apartment complex featuring a modern design, accommodations and gathering spaces. Greenfire Management Services painstakingly restored the underused, dilapidated structures, turning them into safe, affordable, high-quality housing.

The 111,105-square-foot project is a full historic renovation of two buildings put up in 1894. A skywalk bridge connects both buildings and overlooks a courtyard. All the units have an industrial style with exposed brick and high ceilings. The property includes a fenced-in playground, a room with a kitchen and open-air courtyards between the buildings.

Work on the buildings required a complete gutting of both structures along with the removal and replacement of more than 30 timbers. The new construction required the installation of all new MEP systems, elevators, two stairwells in the south building, a new roof for the north building and the second and third floors of the south building.

The team also saw-cut several window openings and refurbished all the existing openings to install new windows. The renovation work was extensive and required tuck-pointing for more than 40% of the building’s façade. The project refurbished existing hardwood floors throughout the north building and the first floor and all corridors of the south building. The existing freight-elevator shafts required modifications to accommodate modern residential elevators.

Because of the historic significance of the site, the project team worked closely with the city of Racine and historic advisers to ensure the redevelopment maintained the historic and structural integrity of the buildings.

Location: 1701 Packard Ave., Racine
Project size: 111,105 square feet
Project cost: $11,770,940
Start date: June 4, 2019
Completion date: April 1, 2020
Nominator: Greenfire Management Services
General contractor: Greenfire Management Services
Architect: Engberg Anderson Architects
Owner: J. Jeffers & Co.
Subcontractors: Ace Iron & Steel, Advanced Restoration, Alpine Insulation, Applewood Drywall Service, Aubrey Electric, Auer Steel & Heating Supply, Badger Railing, Blair Fire Protection, Bob Anderson Builders, Cicchini Asphalt, E-3 Group, Elite Marble, Full Spec Floors, Gerber Leisure Products, Gordon Solutions, Grand Appliance and TV, Hillside Dampproofing, Horner Plumbing, Integrity Environmental Services, J&K Security Solutions, K Komfort, Kopfmann Co., Marriott Construction, MCS Woodworking, Millwork Specialists of Wisconsin, MKE Greenfire Test, Northway Fence, Paul Crandall & Associates, Qualis Group, Regency Janitorial Service, Saco Industries, Schindler Elevator, Sign Effectz, Steve Wagner Construction, The Wanasek Corp., Thomas A Mason Co., TJH Energy Consulting, Villani Landshapers, WASH Laundry, Wenger Construction, Wisconsin Windows Concepts

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