Nicole Jensky was working in advertising around five years ago when one of her clients, H.J. Martin and Son, approached her about a position for a marketing director.
“It was a new role for them,” Jensky said. “I never set out to be in construction, but now I wouldn’t change it.”
As the first full-time director of marketing at H.J. Martin and Son, Jensky was immediately charged with the oversight of the company brand for the specialty contractor, which works throughout the country and has about 900 employees.
Some of her early responsibilities included marketing for all three of the company’s divisions — residential, commercial and retail — developing a Brand Standard Guide for use throughout the company, and improving the H.J. Martin and Son website.
Jensky also recruits and screens office, warehouse and tool-room employees.
“She continuously looks to open doors for women job candidates at H.J. Martin and Son as well as in the construction industry at large,” said Jeff Blumb, of Nation Consulting.
Jensky said what she enjoys most about the job is its variety.
“Some days we might find ourselves on a jobsite for a video shoot, or internally event planning as a way to engage our employees or on-boarding a new hire,” she said.
In marketing, Jensky said, there are many different avenues to reach customers. And it’s never easy. Social media is constantly changing, and trade shows are ceasing to be events with lots of booths and instead becoming occasions for one-on-one engagement.
“And keeping a pulse on multiple demographic targets for a multifaceted company is a challenge,” Jensky said. “The team at H.J. Martin and Son works to be on the leading edge when it comes to technology and the latest trends.”
Jensky is also a big believer in giving back. She sits on the board for House of Hope, a nonprofit group that helps young homeless mothers in the Green Bay area. In addition, she helps lead Touchdowns for Hope, a fundraising gala now in its 10th year.
A mother of two boys, Hayden, 12 and Gavin, 10, Jensky recently celebrated 17 years of marriage with her husband, Ryan.
“We love spending time on the water in Door County on weekends and keeping busy with kids’ sports,” she said.