Goodbye NAIOP Wisconsin, hello CREDA Wisconsin

A long-standing commercial real estate industry group based in Milwaukee has officially been rebranded.

The NAIOP Wisconsin Chapter on Wednesday announced that it has been rebranded to CREDA Wisconsin or the Commercial Real Estate Development Association. It’s part of a broader transformation of 55 North American chapters representing more than 21,000 commercial real estate professionals.

CREDA Global, formerly NAIOP Corporate, started in 1967, and the Wisconsin chapter was established in 2003, according to a news release. Leaders said the NAIOP acronym had outlived its original meaning and no longer fully reflected the scope of the current organization.

“For nearly a quarter century, NAIOP Wisconsin has been the voice of commercial real estate development across our state,” said Jim Villa, CEO of the Wisconsin chapter, in a statement. “Our members have always represented far more than an acronym, they are the developers, builders, investors and professionals who shape Wisconsin’s built environment. As CREDA Wisconsin, our name matches our mission. This is a clear signal to policymakers, partners and the next generation of CRE professionals about who we are and for whom we stand.”

The new name will reflect the full range of commercial real estate disciplines, including developers, investors, lenders, architects, attorneys, engineers, brokers and service providers, officials said. Data centers were listed among sectors such as industrial, office and mixed-use that members work in.

The organization is also involved in lobbying efforts at the state capital and initiatives supporting workforce development, officials said. The rebrand will also align with its evolving role in public policy engagement in the state.

Brad Amundsen, a senior vice president and senior regional manager at Associated Bank serving as the organization’s 2026 board president, said CREDA Wisconsin’s members were “driving some of the most significant economic and community building projects in Wisconsin.”

The rebranding “strengthens our ability to support (members) with clearer advocacy, stronger industry partnerships, and a name that reflects the true breadth of the commercial real estate development industry,” Amundsen added.

Existing programming, events, advocacy efforts and members services will continue as usual under the new name, officials said. CREDA Wisconsin will share more updated branding and news throughout the summer.