Milwaukee Bucks unveil $4 million courtside club at Fiserv Forum

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The Milwaukee Bucks unveiled plans for a new space that will “redefine premium in-game experience” for front-row season ticket holders at the Fiserv Forum in Milwaukee.

The team on Tuesday shared plans for The Reserve, a private lounge for courtside members, which is set to open in the 2025-26 NBA season. Janesville-based JP Cullen and Milwaukee-based Kahler Slater are tasked with getting the $4 million, 2,694-square-foot project ready in October.

The Reserve will serve as an in-arena hospitality experience for 85 courtside members, which includes VIP parking, a private entrance and direct access to courtside seats. The club will feature a full bar with a menu curated by James Beard-nominated chef Justin Carlisle and amenities such as a “candy room.”

Features include the bar and lounge, premium materials and lighting and a grab-and-go snack station.

Construction started in June 2025.

“Kahler Slater is thrilled to bring this vision to life for the Bucks,” said Amber MacCracken, a principal at Kahler Slater. “We take a holistic approach to design, ensuring every detail contributes to a seamless, elevated experience and we bought that to life, hopefully to see that take shape in the next coming weeks.”