Titletown the touchdown needed to bring in the NFL Draft

It’s going to be game time in Green Bay soon.

The city is getting ready to host the 2025 NFL Draft, scheduled from Thursday, April 24 to Saturday, April 26, where major football teams will choose from a pool of college athletes to play for them inside Lambeau Field. The event is expected to attract around a quarter of a million fans.

Some companies, such as Neenah-based Miron Construction, have waited for this moment since Titletown was announced in 2015. The company has completed multiple projects in and around Lambeau Field, which will serve as a lasting impression on visitors there for the Draft. Miron was designated a “green donor” to the 2025 NFL Draft, according to the Green Bay Packers.

With the first phase of development completed in 2017, Titletown has 10-acres of entertainment, shopping, restaurant and office space just across from the stadium along Lombardi Avenue, a venture by both Miron and the Packers. The company worked on 690,000 square feet of space including the Ariens Hill, providing a place for year-round programming on and off game season.

Currently, Miron is finishing up the Packers Athletic Center, a members-only fitness facility with a holistic fitness experience mixed with the Packers’ brand, officials said. The athletic club is scheduled to open in April and shares the Titletown Fitness Building with EUA’s new Green Bay office.

The company’s work in and around Lambeau Field includes:

• Expanded coach and player facilities in Lambeau Field
• A scoreboard renovation measuring nearly 220 feet and a 70-foot sideline scoreboard
• A $145 million Lambeau Field Stadium Improvement that included 6,700 new seats in the south end zone, two new gates, a rooftop viewing platform in the north end zone
• The Resch Center and the Resch Expo, completed in 2002 and 2021 respectively
• Titletown Tech, a 46,000 square-feet office and group work building that attracted the likes of Microsoft after opening in 2019
• Ariens Hill, a 46-by-300-foot green space hill that turns into a tubing spot in winter, one of the earliest features of Titletown
• The Green Bay Visitors Center which serves as a gateway for visitors seeing what the Brown County region has to offer, completed in 2023

NFL Draft a “Super Bowl” moment for local construction company

“The buildings that are part of this and that’s huge for a lot of us who have been building for a long time now,” said John Murphy, the senior vice president of Miron. In a company video, Murphy said when he started at the firm in the 2000s, having the NFL host their event in town wasn’t even a thought.

“It’s a great to be part of an organization as big as (the Packers.) This is our championship, it’s our Super Bowl,” he added.

The Green Bay Packers have called Miron their contractor of choice and the relationship dates back to the mid-1990s and when the Packers held renovations in the 2000s, Murphy said. They have been partners on various projects since 2011, he added.

“Both of our firms are over 100 years old and there’s community involvement between us as well,” Murphy said. “There are a lot of similarities between our organizations, we support each other and sit on different boards together. It’s a good working relationship for business and the outside community as well,” he added.

While most of the construction at Lambeau Field and Titletown are completed, other projects are going on in the rest of the Green Bay area, including projects along Interstate 41, Murphy said. Those projects will continue as scheduled without impact, but Miron is handling the logistics of getting workers to those sites during an influx of football fans.

Last week, the Wisconsin Department of Transportation sent out an advisory for motorists to slow down on the state’s major highways as construction season ramped up. The agency paused some work on the Interstate 41 expansion between Appleton and De Pere, but some work on interchanges and overpasses will continue.

Miron worked to get a few projects done by Draft week so those clients could benefit from travelers coming in, Murphy said. One project was an office renovation for a local credit union, which took planning in the last few years to be completed before the Draft, he added.

“As a Wisconsinite and Brown County resident, I’m very proud,” Murphy said. “Outside of Miron, Green Bay is a unique place to live, work and play. It’s a cool thing to see our hometown is going to be in the spotlight for three days,” he added.